Admission information
Entry Criteria:
- Candidates must be at least graduate.
- Evidence of English language competence to IELTS 6.5 must be provided by the candidate.
- Candidates must appear in person for interview and aptitude test.
- It may please be noted that the course has been designed primarily to benefit the executives already working in the Communication Industry; hence preference will be given to them.
Note: (The decision of the Institute on admission will be final)
Registration:
Earning CAM Diploma in Marketing Communications involves the following cost:
- Registration Fee (non refundable)
Payable at the time of admission
|
Rs. 12,000 |
- Fee per semester payable in advance
(Note: 2 semesters need to be attended in the year)
|
Rs. 36,000 |
Course Timings:
Classes run at the premises of the Institute 3 times a week totaling 180 hours. All classes are held in the evening from 6.00 p.m. onwards.
The academic year comprises of following teaching hours:
|
30 hours |
- Direct Marketing Sales Promotion
|
30 hours |
| |
30 hours |
- Integrated Media (Assignment)
|
30 hours |
- Marketing & Consumer Behaviour
Double Module (Assignment)
|
60 hours |
Semester ScheduLe:
|
July --------- December |
|
January ---- June |
Examination Procedure & Regulations:
- Only candidates registered with Pakistan Advertising Institute are eligible to take the CAM
examination leading to CAM Diploma in Marketing Communications.
- Internally the Institute will follow a policy of Continuous Assessment and the candidates
will be evaluated at the completion of each module.
- CAM exam will be held in December & June.
- Two weeks before the examination takes place, candidates will be sent admission
documents informing the date, time and place of the examination.
- Each written examination will be of 2 hours duration.
Assessment Criteria:
Rigorous quality control procedures will be employed to ensure a high level of consistency in the awarding of marks - candidate to candidate, module to module and year to year.
The notional grades boundaries are:
Grade
| A |
70 - 100% |
| B |
60 - 69% |
| C |
50 - 59% |
| D |
45 - 49% Fail |
Exemptions:
CAM will not grant exemption against any unit on this qualification. Students must pass all 5 assessments to be awarded the CAM Diploma in Marketing Communications.
Equal Opportunities:
The Chartered Institute of Marketing is committed to providing equal opportunity for all members irrespective of ethnicity, gender, disability, sexuality, age, class or religion. Equal opportunity and valuing diversity are core values of the organization.
