ABOUT PAKISTAN ADVERTISING INSTITUTE

Pakistan Advertising Institute has been established under the aegis of Pakistan Advertising Association, with a view to improve the professional standards of those working within the Communication, Advertising and Marketing Industry by broadly integrating communication knowledge and practice.

The Institute has been authorized by The Communications Advertising and Marketing Education (CAM) Foundation U.K. to run its courses. Hence, the syllabus and the standard set by the Institute will be in consonance with those set by the CAM Foundation for itself and for its other accredited centers.

The Institute has been able to enlist the support of elite academicians and the finest professionals in the field as faculty members.

CAM Foundation has formed an alliance with The Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing is a leading international professional marketing body and the awarding body for CAM.

CIM's aim is to provide marketers with best practice marketing knowledge and to help them to deliver world-class marketing, through providing short training courses, recognized qualifications and great marketing content and information.

Studying with CAM as a CIM member gives access to benefits that will support learning and career.

Candidates are expected to clear five modules in one academic year comprising of two semesters to obtain the CAM Diploma in Marketing Communications.

The aim of the CAM Diploma Syllabus is to provide an in-depth understanding of the principle method of communication used by organization in the achievement of their business objectives. The examinations and assignments are designed to assess candidates' knowledge of these communication methods as well as their ability to apply and interpret that knowledge.