About PAA

PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50's by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence, when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits from Pakistan soon began to either pack up from Pakistan or convert into local companies, now headed by the Pakistani ad practitioners who were once the employees of these foreign companies.

Our industry is in constant state of evolution and we are proud that Pakistan Advertising Association takes a leadership role in this ongoing process. However, while the industry is much changed in the years since the PAA was founded, what has not changed in our ongoing mission - to support agency business to advocate to the government, All Pakistan's Newspaper Society and Media on behalf of the industry and to provide comprehensive service.