Pakistan Advertising Association is the sole organization representing the advertising profession on all Pakistan basis. It was established in 1973 and was registered with the Ministry of Commerce, Government of Pakistan. This Association has also the privilege of being a member of the Federation of Pakistan Chambers of Commerce and Industry. Pakistan Advertising Association is working for the benefit of the advertising profession in general and for the member advertising agencies in particular. second year in member countries wining the bid.
No doubt Pakistan is a developing country with a relatively less developed industry. But advertising agencies are not all that new. Actually, the PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50's by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence, when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits from Pakistan soon began to either pack up from Pakistan or convert into local companies, now headed by the Pakistani ad practitioners who were once the employees of these foreign companies.
Pakistan Advertising Association protects and promotes the well being of advertising, as such it exists to provide a coordinated service in the interests of its membership i.e. the individual agencies that make up this large, diverse and competitive business. View
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To develop into a more organized body promoting ethical advertising practices. View More
In order to maintain professional excellence and creative quality in the services offered by an advertising company it is necessary that the advertising production charges are at par with the prevalent material and human costs. View More
All those who use "a medium of mass communication have a responŽsibility to do so within a framework of reference. The PTV Code of Advertising Standards & Practice drawn up by PTV aims to provide such a reference for advertisements intended for telecast. View More
Pakistan Advertising Institute
Pakistan Advertising Institute has been established under the aegis of Pakistan Advertising Association, with a view to improve the professional standards of those working within the Communication, Advertising and Marketing Industry by broadly integrating communication knowledge and practice.
October 21-24, 2007 ADASIA'07
The next Asian Advertising Congress 2007 JEJU (AdAsia 2007 JEJU) will be held at the ICC JEJU from 21st to 24th October, 2007...more
November 20-23, 2005
Pakistan wins the host country bidding for AdAsia 2009...more
September 20, 2006
The Much-Awaited Official Website of Pakistan Advertising Association is finally here...more